ecoScorecard allows manufacturers to publish their green products with corresponding environmental characteristics on a web-based catalog so clients may quickly search by name, contribution or other attribute. Then, ecoScorecard goes further, enabling the user to evaluate a product, or group of products against major environmental rating systems and generate the documentation necessary for inclusion in the certification process. “Documentation needs to be a no-brainer, and product contribution has to be as easy to access as a company’s web site” says Flaherty.
ecoScorecard is the de facto solution for architects and designers to efficiently spec green products, then produce the necessary documentation. “Green building is the single most effective way for us to right so many wrongs. And if we don’t make it easy for everyone than we risk losing one of the greatest opportunities of our time” says Shahriari.
Go to our Videos page to hear Martin Flaherty, ecoScorecard President, addresse manufacturer’s top 2 questions concerning ecoScorecard.
Atlanta-based ecoScorecard was formed in early 2007 by Paul Shahriari and Martin Flaherty out of a shared desire to advance the green building industry by facilitating the process of specifying and documenting green products against environmental rating systems.
As builders demand more green structures, thousands of manufacturers and retailers are aggressively shifting to green product lines. The Home Depot’s Eco-Options catalog currently offers more than 17,000 eco-friendly products. Wal-Mart is executing a plan to become the largest eco-retailer on the planet.
But the process breaks down when manufacturers and their clients try to connect. Rating systems are expanding into a variety of vertical segments. In fact, there are now nearly three dozen “green” systems and subsystems, many of which focus on specific areas such as healthcare facilities, homes, schools, and government buildings. Standards change often, forcing manufacturers and designers to continuously attempt to stay up-to-date on each SKU’s ratings.
Architects and designers wrestle with quantifying each product in the project spec. Often, they rely on the work of interns or the handful of LEED-certified professionals. Architects have complained that the process of collecting ratings points for green certification is “the full employment bill for interns” and “an inefficient mess.”
Meanwhile, manufacturers are often asked to perform the calculations for their clients, forcing sales reps to focus on research instead of selling. Manufacturers are not prepared or staffed with experts about the multiple rating systems. At the same time, it’s a challenge for companies to keep their product spec sheets updated.
Simply put, there is pressing market need to reduce wasted time, ease the frustration of suppliers and buyers, and position companies to best expand their opportunities in the rapidly expanding commercial and residential green marketplaces. Making information easy to access and understand will be even more important as consumers become more involved in residential building projects.
Go to our Videos page and see Paul Shariari, ecoScorecard CEO, discuss the need for easier processes.
In addition to the ecoScorecard software, our firm provides the consulting expertise to help clients organize their databases and information for easy product updates. Customized rates are determined by the amount of time and staffing needed to accommodate a client’s goal.
Paul Shahriari, CEO Paul has been a consultant and technology-solutions entrepreneur to the green building industry since graduating in 1998 from the University of Florida with a Masters Degree in Engineering. Paul has consulted with leading organizations around the world on the successful organizational application of sustainability, and has helped build world-class green building programs at such organizations as Capital One Financial, Duke University, Steelcase, Bosch Appliances, Lennar and DPR Construction. Paul has served as a member of the USGBC faculty. Paul created, ecologic3 the world’s first software platform designed to analyze LEED projects for financial impacts and benefits. After he built several customized environmental applications for manufacturers in the building industry, Paul set about building a more turnkey version of an environmental rating sorting system affordable by thousands of companies. Paul currently serves as Co-Chair of the USGBC’s Greenbuild Steering Committee.
Martin Flaherty, President Martin has been involved in the green building industry since 2000, and has deep corporate experience with such companies as The Coca-Cola Company, Aflac, GM, The US Green Building Council, Mohawk Commercial, Armstrong Floors and others. He is a specialist in communications and strategy centering around the environment. He helped develop the ecolabel for the hard-flooring industry, an international labeling system now in use and is currently doing the same for the business and institutional furniture manufacturers industry (BIFMA). He is a board member of the Freedom Park Conservancy in Atlanta, GA. He received his BA in 1984 from Mt. St. Mary’s College. He is a member of the US Green Building Council.
David Carlson, Chief Technology Officer David is a technologist with experience creating major business systems. He has built a long list of successful software projects while working for large companies and as a consultant. Early in his career, David helped build significant technology-based projects at such major corporations as IBM, United Parcel Service (UPS) and Interface Americas. More recently, he has managed the technology build for two successful start-up companies, and created an online delivery-management system for a large transportation company, management systems for manufacturers and a system used to sell news footage online to a worldwide audience.
David is a 1992 graduate of Emory University, and holds a Master’s in Computer Science from Georgia Tech. He is the author of the book J2EE Applications and BEA WebLogic Server (2nd Edition) published in 2004 by Prentice-Hall.
Michael Shahriari, Systems Director Since 2000, Michael has been researching the green building industry’s trends and adoption rate. He began by mapping out project information by region and state encompassing dollar value, building type and the building certification being pursued. Since ecoScorecard’s inception, Michael has managed the development of the company’s client relations program and works closely in launching each ecoScorecard client site.
Michael is a graduate of the class of 1999 from the University of Florida.
Kirsten Ritchie - Director of Sustainable Design, Gensler
Jerry Yudelson - Principal, Yudelson Partners,
Jeff Foote - Director of Environment and Water Resources, The Coca-Cola Company.
Kevin Salwen - former Wall St. Journal editor, co-founder of Motto Magazine
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atlanta, ga 30307
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